Warm Color Collection
New! WARM COLOR COLLECTION New cream color series consists of 4 permanent and 2 demi-permanent pre blended shades of rich copper, vibrant red, and golden brown shades featuring our reliable long-lasting results and full gray coverage.
Reflect Liquid Demi-Permanent
reflect LIQUID DEMI-PERMANENT COLOR New @Guy_Tang REFLECT liquid demi-permanent color range consists of 15 new shades, from warm to cool, that process in 15 minutes to gloss, enhance, tone or intensify. The liquid viscosity allows for extremely easy mixing and application to hair. Formulated without ammonia or alcohol for a gentle process that improves softness […]
Dare to Dream Collection
New! Dream Collection 8 NEW Demi-permanent and Permanent Rose, Silver and balanced Blonde shades to awaken your dreams! Demi-Permanent Permanent
#Magnum8 Powder Lightener
#Magnum8 Powder Lightener #Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control & superior conditioning. Why you’ll love it! Lifts up to 8 levels in a single application Dust-free, violet powder Delivers superior conditioning during the lifting process Ideal when fast-acting lift is desired Unique consistency offers fluid spread-ability INSTRUCTIONS […]
Direct Dye Vibrant Pastel
Direct Dye VIBRANT PASTEL #Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control & superior conditioning. INSTRUCTIONS FOR USE: No developer required Apply Direct Dye to dry hair and process for 20 minutes For increased vibrancy and animation, use medium heat For maximum vibrancy and animation, pre-lighten hair with #mydentity […]
Permanent Haircolor
Permanent Haircolor #Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. INSTRUCTIONS FOR USE: Mix one part Permanent Color Crème with one part Developer 10-40V (1:1) Process for […]
Demi-Permanent X-press Toners
Demi-Permanent X-PRESS Toners #Hairbesties, I LOVE our 5-minute X-PRESS Toners! These are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control – yassssssssss, #Hairbesties, who’s excited??! INSTRUCTIONS FOR USE: Mix one part #mydentity @Guy_Tang Demi-Permanent X-PRESS Toner with two parts Demi-Permanent Developer 6V […]
Dark Shadows
Dark Shadows #mydentity @Guy_Tang Dark Shadows Permanent Color Creme for impact color effects & shadow rootage formulating. Use #mydentity Dark Shadows for: Direct Application: Apply required amount of Dark Shadows directly onto dry hair Can be mixed with #mydentity @Guy_Tang Developer (10-20V) for desired consistency. Process for 20 minutes. To enhance any #mydentity Permanent shade […]
Demi-Permanent Haircolor
Demi-Permanent Haircolor #Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. INSTRUCTIONS FOR USE: Mix one part Demi-Permanent Color Crème with two parts #mydentity Demi-Permanent Developer 6V (1:2) […]
Customized Colors We All Dream Of
Customized Colors We All Dream Of What inspired me to create my signature collection? My #hairbesties! 😘💙💚💛💜 This collection features an assortment of pre-blended, completely customized color designed with ultimate creativity in mind! I wanted to create shades that, not only, enable you to easily recreate the hottest haircolor trends of the season, but also, […]
