#HairbestieUpdate: To shop #mydentity products visit CosmoProfBeauty.com for USA. For International, click Here.

Reflect Liquid Demi-Permanent

a picture of three female models

reflect LIQUID DEMI-PERMANENT COLOR New @Guy_Tang REFLECT liquid demi-permanent color range consists of 15 new shades, from warm to cool, that process in 15 minutes to gloss, enhance, tone or intensify. The liquid viscosity allows for extremely easy mixing and application to hair. Formulated without ammonia or alcohol for a gentle process that improves softness […]

#Magnum8 Powder Lightener

guy tang holding magnum 8 powder lightener

#Magnum8 Powder Lightener #Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control & superior conditioning. Why you’ll love it! Lifts up to 8 levels in a single application Dust-free, violet powder Delivers superior conditioning during the lifting process Ideal when fast-acting lift is desired Unique consistency offers fluid spread-ability INSTRUCTIONS […]

Direct Dye Vibrant Pastel

guy tang squeezing hair color into bowl

Direct Dye VIBRANT PASTEL #Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control & superior conditioning. INSTRUCTIONS FOR USE: No developer required Apply Direct Dye to dry hair and process for 20 minutes For increased vibrancy and animation, use medium heat For maximum vibrancy and animation, pre-lighten hair with #mydentity […]

Permanent Haircolor

guy tang holding a hair color box

Permanent Haircolor #Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. INSTRUCTIONS FOR USE: Mix one part Permanent Color Crème with one part Developer 10-40V (1:1) Process for […]

Demi-Permanent X-press Toners

x-press toner products

Demi-Permanent X-PRESS Toners #Hairbesties, I LOVE our 5-minute X-PRESS Toners! These are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control – yassssssssss, #Hairbesties, who’s excited??! INSTRUCTIONS FOR USE: Mix one part #mydentity @Guy_Tang Demi-Permanent X-PRESS Toner with two parts Demi-Permanent Developer 6V […]

Dark Shadows

guy tang holding the dark shadows hair color box

Dark Shadows #mydentity @Guy_Tang Dark Shadows Permanent Color Creme for impact color effects & shadow rootage formulating. Use #mydentity Dark Shadows for: Direct Application: Apply required amount of Dark Shadows directly onto dry hair Can be mixed with #mydentity @Guy_Tang Developer (10-20V) for desired consistency. Process for 20 minutes. To enhance any #mydentity Permanent shade […]

Demi-Permanent Haircolor

guy tang holding a demi-permanent hair color box

Demi-Permanent Haircolor #Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. INSTRUCTIONS FOR USE: Mix one part Demi-Permanent Color Crème with two parts #mydentity Demi-Permanent Developer 6V (1:2) […]

Developers & Formulations

guy tang holding developer

Developers & formulations #Hairbesties, all Developers were specially formulated with my favorite lavender fragrance. Available in the following range for all your #mydentity haircolor needs: DEMI-PERMANENT DEVELOPER 6V For deposit only PERMANENT DEVELOPERS 10-40V 10V – deposit or up to 1 level of lift 20V – 1-2 levels of lift 30V – up to 3 […]

Big9

guy tang holding big 9 product

#big9 #Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control & superior conditioning. PRODUCT FEATURES: Lifts up to 9 levels in a single application – NO HEAT REQUIRED Versatile formula for precise and global application techniques Delivers superior conditioning during the lifting process Protective crème base soothes the scalp & […]

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