How to keep our cool, #hairbestie! The Permanent Ash Series controls warmth while lifting. They are also great for mixing into any of the #mydentity shades when a cool tone is desired.
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Long lasting results with 2x the shine
Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded hair color trends
1. Mix one part Permanent Color Crème with one part Developer 10-40V. (1:1)
2. Process for 30 minutes — up to 40 minutes for gray coverage.
Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
An exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy