#mydentity logo
#HairbestieUpdate: To shop #mydentity products visit Salonory.com for USA. For International, click Here.
guy tang headshot graphic

FAQ

It’s important to us that our Professional products stay in the hands of stylists. That’s why we’ve made some updates to ensure we’re directing you to shop where only professionals are approved to purchase. This is our first priority and we’ll continue to make improvements to the site over time to make your experience better and better. With this website glow up, you’ll notice that mydentitycolor.com is a platform intended for customers to learn about the #mydentity brand and view our products. Our customers can shop at our sister ecommerce site Salonory.com, as well as Cosmoprofbeauty.com, or Ulta.com.

As ecommerce continues to grow and the world continues to change, we wanted to provide our stylist community with an easy and convenient online tool to allow you to get products delivered directly to you.  Not only can you shop Salonory’s robust brand and product catalog, we hope you take advantage of money-saving promotions and join the loyalty program so that you can enjoy all the benefits offered.  


Salonory is a new destination to learn more about industry leading professional hair care and color brands. From hair care products, to vibrant colors, to access to the latest hair trends, Salonory has something for everyone. Stylist-focused, Salonory aims to deliver exceptional service across its large catalog of brands. Product innovations, educational videos and more will prove that Salonory provides more than just a great shopping experience.

We do apologize for any inconvenience this has caused you. We recommend you try these distributors for both in-store and online inventory:

Cosmoprofbeauty.com

Ulta.com (select products)

Congratulations on your Cosmetology journey! CosmoProf allows students to purchase from their store and website. We recommend you find us there. Cosmoprofbeauty.com

Great news! A selection of #MyDentity products are now available to everyone at Ulta Beauty. You can purchase in-store or online. Ulta.com

Our distributors around the globe will be happy to assist you. We recommend that you visit the following:

Europe: bleulibellule.com

Canada: conceptjp.com

For more locations, please find them in the footer of our website.

For all other regions, please contact mydentity.customercare@henkel.com to find a distributor located near you.

Please contact us at mydentity.customercare@henkel.com or call 855-489-8264

Please contact us at mydentity.customercare@henkel.com or call 855-489-8264

Please contact us at mydentity.customercare@henkel.com or call 855-489-8264

Select your location

Americas

Asia Pacific

europe